Little did we know, those early Christmas promotions can now be deemed "the good ole days". The exploitation of Christmas has now reached all new highs.
I love Christmas movies so I always get excited when I begin to see TV listings for Rudolph and Charlie Brown and It's A Wonderful Life. Tragically, what I am seeing is the broadcast of "holiday movies" that have little to do with Christmas.
This bastardization of Christmas began a few years ago on the Lifetime Channel. This female oriented channel has been exploiting the Christmas theme to promote romance movies; the plot of which has little to do with Christmas at all. One need only peruse your latest TV Guide to find such silly titles as "Marry Christmas", "A Husband For Christmas", "A Boyfriend for Christmas", etc. Lest anyone be offended, the producers of these movies take great care to never mention Christ in any of these blockbusters.
Alas, the women's book industry has enthusiastically joined the fray. Go to Amazon books and note all of the Christmas themed romances. This year the romance publishers have taken this to frantic levels of ecstasy as we are seeing such Sado-Masochism titles as "Bound For Christmas", which details the joy of bringing the joy of ropes and whips to the holiday experience. In Amazon's "top forty" one can find no less than a dozen sex-charged Christmas books to ramp up the old Mistletoe tradition.
Given the latest trends, how long will it be before we begin to see some re-makes of our old Christmas favorites? Perhaps "Miracle At the Bordello?". How about George Bailey, instead of lassoing the moon, chooses instead to use that rope for more erotic purposes on an adoring Donna Reed? Shall "Holiday Inn" gather greater viewership if we turn it in to a house of ill repute?
Sigh...I've got to go now.